HOW TO SUCCESSFULLY SELL YOUR OWN IDEA: PROFESSOR FROM ISRAEL GAVE A MASTERCLASS FOR CANDIDATE POOL MEMBERS




01.02.2023

Among talented people and inventors, only a few are able to promote their ideas, bringing them to successful business projects. Unfortunately, many original, useful and innovative ideas will remain on paper and deprive their creators without success and profit, and consumers are left without a new quality product or service.

That’s why the masterclass of Dr. Alexandr Tsimerman, PhD, Head of the Department of Entrepreneurship and Innovations at the Israel Academic College in Ramat Gan had a great success among the participants of the university Candidates Pool project. Young scientists are ready to implement their ambitious ideas and they are always in constant search of investment and they were glad to have the opportunity to get advice and to hear expert opinion.

At the meeting there were discussions about the importance of running a business without a leader, running it during a pandemic, the prospects of artificial intelligence and the commercialization of innovation projects. The masterclass was held in the form of a dialogue.

According to the expert, it takes three months to analyze whether a business is worth developing and if the business remains unprofitable during this time, then the business should be closed. But if we consider out the path of a business starting from an idea to a realized project, it is worth taking into account such factors as the presence of investors, which will be interested in a particular idea, good team, and an understanding of what consumer audience the final product will be designed for.

Meetings with Dr. Alexandr Tsimerman with students and staff of KNRTU will continue until February 9th.


Source: ФГБОУ ВО «КНИТУ»

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